Mission: Cleantech success
At Accruity, we take a hands-on approach to building and growing clean technology ventures, guiding them from conceptualization through commercial launch to broad-scale market deployment.
We cannot think of anything more exciting than building green businesses that out-compete existing solutions – not because of subsidies, but because of technologically and commercially superior performance.
At scale, this concept has become known as the green economy; to us it is just business at its best.
Business administration
Expedient and competent administration can be as time-consuming as it is important.
With a team of experienced business managers, accountants, lawyers and economists, we provide administration support within innovation management, certified financial management and accounting, corporate communications and – through our partner Finne Lange Advokater AS – legal services.
Market growth
Getting to scale quickly is important to achieve financial sustainability and to capture the market before copycats and imitators rush in. The commercial scaling strategy should be built in from the start.
With broad networks across industrial and cultural borders and a strong understanding of the industrial implications of cleantech, we help companies scale their cleantech business by identifying and closing new leads, facilitating distribution partnerships and building financial scaling mechanisms.
Cleantech financing
When asked, most inventors and entrepreneurs say they would rather own 1% of something huge than 100% of nothing.
But as it happens, the opposite result is disappointingly common. Why is that? Our diagnosis is that there is often a fundamental lack of understanding and trust between the buyer (the investor) and the seller (the inventor or entrepreneur), and their motivation usually has very different sources.
What it all boils down to is – who can you trust and how do you know?
Business development
As experienced clean-tech entrepreneurs and business managers, we are painfully aware of the fineness of the line between failure and success.
First there are the formalities of setting up business and getting a team together. Then, what are the most attractive applications of the technology and what prospective customers should you focus on?
And how do structure your business around the areas where you are the most profitable and have the most fun?
